Social Since the start of the organic farming project families have joined together to share knowledge, and co-operate under the umbrella and encouragement of Agrocel Farmers Meetings. A new transparent approach to farming. Economic First signs of reverse migration to the land are visible, as families from urban areas are returning to villages and farms. This is possible due to the work undertaken by Agrocel in the past 15 years to increase farmers' income and the sustainability of their work. Environmental Microbial population and soil fertility has increased since the start of the project, visible in increasing yields, without the use of any synthetic fertiliser . More than 2000 acres of land have been put under drip irrigation, saving around 1 800 000 cubic metres of precious water every year.